We’re on a mission to help people make money choices that bring them personal value, meaning, joy and happiness.
Our founding team has a diverse background in consumer behaviour, tech start-ups and media, but we all met working on various projects at RBC. These projects had us spending a lot of time with people; exploring the very complex, emotional and human domain of spending and personal finance.
Through our work we saw the massive divide between the financial industry and how people actually think, feel and experience money in their own lives. So, we decided to build personal finance for them.
We were lucky enough to have the opportunity to pitch our plan to RBC Ventures. Needless to say, it got funded. The relationship between us and RBC Ventures is more than just financial backing. We are able to bring so much of what Canadians have come to know and trust from its parent company, RBC, to our users at Wellspent.